Programmatic, OTT & Other Marketing Terms to Know for 2020

September 15, 2020 / Advertising

In 2020, it feels like a new piece of technology is released every week. That means there’s always something new to learn or keep up with. Understanding marketing terminology and technology can...

Facebook Plans to Block New Political Ads

September 2, 2020 / Advertising, Social Media Blog Archives

The past few years have been a roller coaster of issues and innovations for Facebook. From the data breach in September 2018 to launching Facebook News, its standalone tab in the mobile...

Questions to Ask Before Building a Paid Media Campaign

July 29, 2020 / Paid Search

Paid media offers businesses a bevy of opportunities to segment, target, and sell to their key audiences. But with all this opportunity, finding the right combination of media, messaging, and targeting can...

How to Measure Marketing Campaign Success

July 8, 2020 / Advertising, Digital Marketing Blog Archives

There’s more to the “success” of a marketing campaign than what meets the eye. But how do you determine if it was successful?   Tracking, measurement, and analysis are important elements of...

A Different Way to Say Goodbye: Virtual Funerals

May 27, 2020 / News in the Area

Virtual Funerals Are Just One of Many Ways Our Lives Have Drastically Changed Since the Beginning of the COVID-19 Pandemic Amid the global pandemic that is COVID-19, there are some huge changes...

SEO Checklist for Creating a Coronavirus Marketing Strategy

April 28, 2020 / Search Engine Optimization

During these unprecedented times, many businesses are struggling with how to effectively communicate with their customers while operating during the coronavirus (COVID-19) crisis.   Businesses need to act now to maintain brand...

3 Tips for Creating a Crisis Marketing Comeback Plan

April 27, 2020 / Digital Marketing Blog Archives

The majority of us are looking forward to the day when we can eat at a restaurant, hug our friends and family, attend a concert, and just run to the grocery store...

8 Ways Businesses Should Use Social Media During a Crisis Like the COVID-19 Pandemic

April 9, 2020 / Social Media Blog Archives

Social distancing has become our new normal. Instead of our regular physical contact with friends, family, and the community, people are interacting more frequently on social media. We don’t have much of...

5 Tips for Operating a Business During a Crisis

April 2, 2020 / Advertising

Make Sure Your Business Survives the COVID-19 Pandemic with These Basic Guidelines Nobody saw 2020 shaping up the way it has so far. And we’re only wrapping up Q1. Many businesses are...

6 Digital Advertising Tips to Use During a Crisis

March 31, 2020 / Digital Marketing Blog Archives

When life throws your business a pandemic… Don’t panic. Instead, stay positive and get prepared. There are a number of effective ways a brand can remain on the offense — without being...