New Consumer Behaviors Linked to Coronavirus Pandemic

April 20, 2021 / Advertising

As we begin to shift our focus from crisis management to recovery, it’s clear that lockdown and periods of quarantine had a profound impact on how we live.   The coronavirus pandemic...

SEO Strategy for the Pest Control Industry in 2021

April 14, 2021 / Search Engine Optimization

Pest control companies are in a unique position to leverage some of the best features of organic search, including local SEO, while using compelling and informative content to reach their customers. Prioritizing...

Elevation Ten Thousand Takes Home 7 ADDY Awards at 2021 Capital Region American Advertising Awards

March 17, 2021 / News in the Area

The Capital Region American Advertising Awards (playfully nicknamed the ADDY Awards) looked a bit different this year — it was held virtually on the evening of March 5, 2021. But that doesn’t...

Search Quality Guidelines: How Google’s Raters Review Your Site

March 2, 2021 / Search Engine Optimization

As the world’s leading search engine, the engineers at Google know that, as the needs of its users shift, so should Google’s ranking algorithm. It’s important for Google to be able to...

Google My Business: How to Use The ‘Located In’ Feature Effectively

February 22, 2021 / Search Engine Optimization

Google My Business released the “Located In” feature in 2018, which allowed businesses like stores within a shopping center or mall, to be displayed as such in Google Search. Making it even...

How the iOS 14 Update Will Affect Your Facebook Ads

February 17, 2021 / Advertising

In the ongoing battle over user data, Apple announced in June 2020 that iOS 14 would allow users to completely turn off app tracking. This update will prevent apps like Facebook, Google,...

Reviewing 5 of the Bad — but Mostly Awkward — Super Bowl Commercials of 2021

February 12, 2021 / Advertising

The Super Bowl has been a highly anticipated annual event since the first big game was played on January 15, 1967. But, year after year, excitement overflows for the commercials. We watch...

Recapping the Best Commercials of Super Bowl LV in 2021

February 12, 2021 / Advertising

From the outside, Super Bowl LV appeared to be like any other year. Tom Brady was playing, a world-famous pop star was set to perform at halftime, and large brands brought their...

Look Back at Social Media Updates for 2020

December 31, 2020 / Social Media Blog Archives

Explore Important Updates to Popular Social Media Platforms in the Wake of a Pandemic, Presidential Election & Growing Needs of Users & Businesses The COVID-19 pandemic caused social media usage to skyrocket...

How to Build an SEO Strategy for E-commerce Websites in 2021

December 9, 2020 / Search Engine Optimization

While paid search campaigns can drive the most short-term ROI for an e-commerce site, many online shops overlook the importance of search engines to help achieve long-term marketing success, too. And, with...