Introducing Facebook News

February 8, 2020 / Social Media Blog Archives

It seems like only yesterday when we were discussing Today In, an attempt from Facebook to provide its users with credible news from local sources. Now the social media giant is testing...

What COPPA Means for YouTube’s Rules on Kids Content

February 6, 2020 / Digital Marketing Blog Archives

As most everyday web users know by now, YouTube has rolled out a new system designed to mark specific content targeted at kids, as such. But before understanding the new rules YouTube...

Google Testing Another Change to its SERPS: The Removal of URLs in Organic Search

November 25, 2019 / Search Engine Optimization

It looks like Google is currently testing a new and fairly significant change to its Search Engines Results Pages (SERPs), although there was no official announcement yet: it is no longer showing...

How Brands Can Defeat Internet Trolls with Style & Grace

September 23, 2019 / Social Media Blog Archives

In the modern era of social media, everyone seems to have an opinion they are dying to share. And how are they sharing those opinions? By posting and commenting on social media,...

Adding Quality Backlinks for Better SEO: Start with a Strategy

September 4, 2019 / Search Engine Optimization

Brands are constantly looking for a better way to increase their organic rankings through Search Engine Optimization and other ethical practices. One underutilized aspect of SEO and digital marketing is a website’s...

Adding More Context to Your Social Content

August 27, 2019 / Social Media Blog Archives

When key players at Facebook and other social media platforms decided to restructure the algorithm and News Feed preferences, organic posts suffered a decline in interaction. This could make businesses feel like...

Top 5 Long Tail Keyword Results to Make us Laugh

August 20, 2019 / Search Engine Optimization

Diving into analytics is one of my favorite tasks in Search Engine Optimization. I love sifting through data points and being able to tell a story based on the trends. These trends...

What Business Owners Should Know About Google Questions & Answers

August 13, 2019 / Digital Marketing Blog Archives, Search Engine Optimization

Google rolled out a useful feature over the last couple years that coincides with Google Maps and Google My Business listings. Unlike Google+, this one is worth paying attention to, especially if...

Neural Matching Algorithm Updates Further Improving Google Capabilities & SEO Practices

May 14, 2019 / Search Engine Optimization

Search — like humans — will never stop evolving. It’s come such a long way already, and there’s no stopping now — or anytime soon. One of the latest “big developments” as...

Technical SEO Tips for Websites in 2019

May 6, 2019 / Search Engine Optimization

The world of SEO is ever-changing. And many business owners get lost in the “shop talk” of the industry. When you throw in seemingly overwhelming technical website terms, important concepts get lost...