Your Brand Should Be on TikTok — Here’s Why
If you haven’t heard of TikTok, you may be living under a rock. TikTok, a video-based social media app, has exploded in popularity over the past year because of its highly visual...
Programmatic, OTT & Other Marketing Terms to Know for 2020
In 2020, it feels like a new piece of technology is released every week. That means there’s always something new to learn or keep up with. Understanding marketing terminology and technology can...
Facebook Plans to Block New Political Ads
The past few years have been a roller coaster of issues and innovations for Facebook. From the data breach in September 2018 to launching Facebook News, its standalone tab in the mobile...
Questions to Ask Before Building a Paid Media Campaign
Paid media offers businesses a bevy of opportunities to segment, target, and sell to their key audiences. But with all this opportunity, finding the right combination of media, messaging, and targeting can...
How to Measure Marketing Campaign Success
There’s more to the “success” of a marketing campaign than what meets the eye. But how do you determine if it was successful? Tracking, measurement, and analysis are important elements of...
A Different Way to Say Goodbye: Virtual Funerals
Virtual Funerals Are Just One of Many Ways Our Lives Have Drastically Changed Since the Beginning of the COVID-19 Pandemic Amid the global pandemic that is COVID-19, there are some huge changes...
SEO Checklist for Creating a Coronavirus Marketing Strategy
During these unprecedented times, many businesses are struggling with how to effectively communicate with their customers while operating during the coronavirus (COVID-19) crisis. Businesses need to act now to maintain brand...
3 Tips for Creating a Crisis Marketing Comeback Plan
The majority of us are looking forward to the day when we can eat at a restaurant, hug our friends and family, attend a concert, and just run to the grocery store...
8 Ways Businesses Should Use Social Media During a Crisis Like the COVID-19 Pandemic
Social distancing has become our new normal. Instead of our regular physical contact with friends, family, and the community, people are interacting more frequently on social media. We don’t have much of...
5 Tips for Operating a Business During a Crisis
Make Sure Your Business Survives the COVID-19 Pandemic with These Basic Guidelines Nobody saw 2020 shaping up the way it has so far. And we’re only wrapping up Q1. Many businesses are...