The Overview
Where E10K Began
Building a recognizable brand is standard practice for the Orkins of the world. At the regional level, most operators never get there. Catseye decided early that they would.
From early on, Catseye’s leadership understood something their competitors didn’t: that in a commoditized service industry, brand is the moat. Customers don’t remember the company that showed up and sprayed — they remember the one they trusted. That belief shaped how Catseye approached growth, and it’s ultimately what gave birth to Elevation Ten Thousand.
E10K didn’t start as an outside agency brought in to fix a marketing problem. It grew out of Catseye’s own marketing function — an internal team built to bring the company’s vision to life. As that team’s capabilities expanded and its model proved out, it evolved into the agency it is today. Catseye was the first client, the first proof of concept, and the blueprint for everything E10K has built since.
What that origin meant in practice: no ramp-up period, no learning curve, no gap between strategy and execution. The team building Catseye’s brand lived inside the business. They understood the customer, the competitive landscape, and the operational realities of scaling a home services company — because they were scaling one.
The result of that shared vision, built over years, was a $70 million PE-backed platform.
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The Approach
The Roadmap to Results
Brand Identity & Foundation
Catseye’s leadership had the conviction. The work was bringing that conviction to life in a way the market could see and feel.
E10K built a full brand system — visual identity, voice, and positioning — designed to make Catseye look and sound like a category leader, not just a local operator. That foundation extended into a website built for conversion, a jingle commercial that gave the brand a memorable audio presence, and vehicle wraps that turned every service truck into a brand impression in the neighborhoods Catseye served.
This wasn’t rebranding for the sake of it. It was operationalizing a belief that had existed inside the company from the start: that a pest control company could be a brand people actually recognize and choose — not just whoever showed up in the Yellow Pages.
Digital Demand Generation
With the brand in place, E10K built the demand engine — combining Google Search, Meta, and local display advertising, each channel assigned a distinct role in the funnel.
Paid media grew deliberately. Spend scaled as unit economics proved out, not before. That discipline kept acquisition costs predictable even as lead volume climbed. Retargeting and audience layering were added over time to convert intent that hadn’t yet become a booked call.
Out of Home & Social
Catseye’s growth was never going to be purely digital — and it shouldn’t have been. E10K ran out-of-home campaigns in Catseye’s core markets, reinforcing brand presence in the same communities where their technicians were already on the road.
Social media kept the brand present between purchase moments — building the kind of ongoing familiarity that matters when a homeowner finally has a pest problem and has to decide who to call.
Acquisition-Ready Infrastructure
As Catseye moved toward institutional scale, the marketing system had to be built to absorb growth — not buckle under it. E10K architected the brand and campaign infrastructure to onboard new locations and acquired businesses without full rebuilds, maintaining consistency and performance continuity as the platform expanded market by market.
What Happened Next?
With a revamped brand in market and a multi-channel media engine running at efficiency, Catseye stopped competing like a regional operator and started performing like a platform — setting all-time revenue records in the quarter that used to be their slowest.
The Results Speak For Themselves
$70m
Scaled to a PE-backed platform
With E10K continuing as a growth partner into the next chapter
+41%
Q4 Revenue Growth Year-Over-Year
Q4 2025 outperformed the prior year by nearly half, driven entirely by a higher-quality media mix and stronger conversion at every stage.
+21%
Increase in Average Sale Value
Average sale value per qualified lead jumped 21% in 2025.
3 of 4
All-Time Revenue Records Set
Record setting Q4 2025, all during what is historically the slowest quarter for pest control.
Talented team that understands how to prioritize the customer and takes great pride in their work.
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