The Overview
The Need for Efficiency
Harding Mazzotti LLC, a renowned Personal Injury law firm, partnered with Elevation Ten Thousand to optimize their digital marketing strategy and improve advertising efficiency following internal changes post-COVID-19.
With their in-house marketing personnel no longer in place, the firm was struggling with managing their Google Search and Facebook Ads campaigns. While they were generating leads, a significant portion of their budget was being wasted on irrelevant search traffic, leading to poor-quality conversions and low efficiency.
Harding Mazzotti approached Elevation Ten Thousand looking for a data-driven partner to help them eliminate wasted ad spend, improve lead quality, and maximize their return on investment (ROI).
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The Approach
The Roadmap to Results
We conducted a comprehensive audit of Harding Mazzotti’s existing digital campaigns, identifying inefficiencies and uncovering opportunities to drive better leads at a lower cost.
Our approach focused on three key areas:
- Revamping their Google Search Ads structure to reduce wasted spend and improve lead quality
- Refining their Facebook Ads strategy to align more closely with high-value conversion goals
- Improving tracking & measurement to provide greater visibility into marketing performance
Google Search Ads Optimization
Our audit revealed a significant portion of the monthly budget was being ineffectively spent on irrelevant search traffic, resulting in low-quality leads and major inefficiencies.
- Restructured Google Ads campaigns to align with their highest-value case types
- Created strategic negative keyword lists to filter out non-converting traffic
- Refined ad targeting & messaging to attract higher-intent users
These changes improved ad relevance, reduced wasted spend, and increased the percentage of qualified leads coming through their campaigns.
Facebook Ads Refinement
We analyzed their Facebook advertising strategy and identified areas where campaign objectives and targeting could be optimized for better lead conversion rates.
- Shifted focus to higher-intent conversion campaign types instead of general awareness campaigns
- Adjusted targeting & messaging to reach users more likely to engage and convert
- Implemented advanced conversion tracking to measure ad performance more accurately
This helped Harding Mazzotti align their Facebook strategy with their broader business growth objectives while ensuring their budget was being spent more effectively.
Enhanced Tracking & Reporting
To ensure ongoing performance improvements, we implemented a more robust conversion tracking system that allowed Harding Mazzotti to:
- Understand lead quality & case attribution by platform
- Make data-driven adjustments to campaigns based on real-time performance insights
These enhancements empowered the firm to make more informed marketing decisions and ensure continued campaign optimization over time.
What Happened Next?
With refined campaigns and data-driven insights, Harding Mazzotti achieved higher-quality leads, proving the transformative power of a strategic digital marketing overhaul.
The Results Speak For Themselves
50%
Reduction in Wasted Ad Spend
Freed up budget without compromising lead volume.
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Higher Lead Quality
A more effective funnel and improved conversion rates.
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Optimized Google Search Targeting
Elevated high-intent inquiries and boosted ad relevance.
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Improved Facebook Ad Strategy
Aligned campaigns with key business goals for stronger ROI.
It’s hard to find one place that does multiple things in such a high quality fashion. And that’s been our experience. Every time we ask for a different service, we’re always pleased with the results.
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