The Overview
The Need for Leads
When a small estate planning law firm in Naples, FL first approached Elevation Ten Thousand, they were highly skeptical of digital marketing agencies. After previous experiences with high fees and underwhelming results, they were hesitant to invest in advertising.
Despite their doubts, they knew they needed more leads to grow their practice and compete in an increasingly digital world. They needed a marketing partner who could no only generate results but also guide them with transparency, expertise, and a true understanding of their goals.
Over time, this skepticism transformed into confidence. The firm began to highly value our strategic recommendations and trusted our team to make critical marketing decisions without hesitation. What started as a cautious engagement quickly evolved into a long-term, growth driven partnership.
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The Approach
The Roadmap to Results
We structured a multi-phase digital marketing strategy that began with Google Local Service Ads (LSAs) and evolved into a comprehensive lead generation system, incorporating Google Search, Performance Max, and Retargeting campaigns as their firm scaled.
Phase 1: Proving Immediate Value with Google LSAs
- Goal: Build early trust by generating immediate, high-intent leads.
- Execution: We optimized their Google Local Service Ads profile, ensuring they received their Google Guaranteed badge, and structured campaigns to drive estate planning inquiries (e.g., wills, trusts, probate).
- Results: LSAs quickly began delivering qualified leads, demonstrating clear ROI and reducing their initial hesitation.
Phase 2: Scaling with Google Search & Performance Max
Once the firm saw tangible results, they were ready to expand their marketing efforts. We introduced:
- Google Search Campaigns: Service-specific ad groups (e.g., wills & trusts, probate lawyers, elder law), targeting high-intent local searches.
- Performance Max Campaigns: Google’s AI-powered campaign format to expand reach across Search, YouTube, Display, Gmail, and Discovery Ads, generating more high-quality leads.
- Advanced Call Tracking & Conversion Optimization: We implemented lead tracking and scoring to refine targeting and improve cost-per-acquisition (CPA) over time.
Phase 3: Retargeting & Conversion Optimization
As the firm’s brand awareness grew, we launched Retargeting Campaigns to convert site visitors who hadn’t yet taken action:
- Display Retargeting Ads: Re-engaged warm leads with testimonials, firm credibility, and clear calls to action.
What Happened Next?
The shift from skepticism to trust led to rapid business growth, proving the long-term value of our strategy.
The Results Speak For Themselves
10x
ROI on Ad Spend
They achieved up to 1000% ROI, demonstrating the substantial returns generated from the strategic campaigns.
+2
New Locations in 15 Months
The firm opened a second office within 9 months and a third location by month 15, fueled by a steady stream of new clients.
+157%
Peak Revenue Performance
Some months saw revenue soar 157% beyond the average, proving the scalability of their digital marketing efforts.
55%
Reduction in CPA
Retargeting campaigns converted past visitors into leads, lowering cost per acquisition and maximized ROI over time.
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