Building on a Tradition of Excellence
Murnane isn’t just about putting up structures; it’s about crafting landmarks that stand tall through time. With their hands in the soil of New York and roots that go deep, this family-run construction firm has built more than just buildings—they’ve built trust.
The Challenge
Murnane Building Contractors had the solid foundation of a third-generation family business and a storied reputation in New York’s construction scene. They came to us with a blueprint for change: to develop a brand identity that was both an ode to their past and a sturdy scaffold for their future.
Services Provided
- Branding
- Graphic Design
The Game Plan
We sharpened our pencils and got to drafting. Our first task was to update the logo. We streamlined it to just “Murnane,” signaling a fresh, modern chapter while maintaining the weight of a name that’s long been trusted in the industry. The original logo’s mark was a stamp of quality, so we kept it as a cornerstone of tradition amidst the new design. The new typeface we chose had to speak to both the strength and precision of Murnane’s work—a contemporary font with just enough character. The color palette we introduced was versatile, ready to stand out on construction banners and look sharp on business cards.
The Win
With the rebrand, Murnane’s presence became as commanding and credible online as their projects are in concrete and steel. We didn’t just repaint a brand; we built a launchpad for Murnane’s enduring commitment to excellence. The fresh visual identity and cohesive branding materials have fortified Murnane’s market position, ready for the company’s continued expansion and evolution.
