AAA Hudson Valley has been the co-pilot for countless drivers in New York’s Capital Region, with a history of reliable service dating back over a century. Headquartered in Albany, they’ve cemented their legacy as a stalwart companion for drivers, offering peace of mind on open roads and busy streets alike.
The Challenge
Despite their long-standing reputation, AAA Hudson Valley’s online presence was like an old map: a bit outdated and not as helpful as it could be. They approached us to revamp their website, improve the content management system for their team, and shine a spotlight on their lesser-known but valuable services to drive additional revenue streams.
Services Provided
- Web Design & Development
The Game Plan
We buckled up for a website redesign that would do more than just look good—it would make discovering AAA’s array of services intuitive and engaging. Our approach started with reimagining the navigation structure. AAA is synonymous with roadside assistance, but they’re much more than that. We crafted a content hierarchy that made each service easy to find and explore. While roadside assistance is AAA’s claim to fame, we wanted to ensure members could easily learn about the full suite of benefits, from travel planning to insurance offerings. Our design highlighted these services and set clear pathways for users to follow, leading them to the next step with ease.
The Win
The new AAA Hudson Valley website isn’t just a destination — it’s a journey that begins with a click and leads to increased discovery and use of AAA’s diverse services. With user engagement soaring by 113% and form submissions up by 123%, it’s clear we’ve helped AAA shift gears into a more digital-friendly future.
The Takeaway
With a reenergized website, AAA Hudson Valley is now ready to offer their members a digital experience as smooth and reliable as their roadside assistance. Our collaboration has paved a digital highway where every sign points to the value AAA provides, ensuring members have easy access to the full range of services that come with being part of a trusted name in driver assistance.
