Technical SEO Tips for Websites in 2019
The world of SEO is ever-changing.
And many business owners get lost in the “shop talk” of the industry.
When you throw in seemingly overwhelming technical website terms, important concepts get lost and digital campaigns can be significantly affected.
But technical SEO is still important, including some key changes that business owners, webmasters, and marketers need to be aware of in 2019.
Follow our tips on getting started and see the impact of your campaigns improve.
Brief History of Technical SEO
In the early 2000s, there was a significant focus on strategies for website rankings since companies were making big bucks online.
A focus on websites with solid coding and content helped drive the industry forward.
As the prevalence of Google increased, many SEO strategists tried to devise ways to crack the search algorithms.
Keyword stuffing and link buying were common practices that helped companies rank better but yielded lower-quality searches for the user.
Google caught on to this and its crawlers were revamped with a focus on content, site structure, and authority in an effort to serve up the most relevant results from trusted sites.
Changes to Website Optimization
Today, keywords still matter.
But technical SEO experts will focus on the quality of a site’s structure and content, how user-friendly the site is, and how other sites are interacting with it, such as with backlinks that will increase overall authority.
These are some of the most important reasons for Google’s rise to search domination.
Primary Focus on the User
Businesses need to focus on cross-platform functionality in 2019.
How does your product page work on a mobile device? Does site speed block users from accessing your site in regions with slower internet? Is the site secured using HTTPS?
Google will prioritize websites with a responsive design and a cohesive URL structure.
The content on the website should be engaging and varied, using not only text but images, video, and any other useful elements to tell a story.
Think about a website user as a customer entering your store. How would you treat them when they arrived?
The user experience and interface of the website have become just as important as the face-to-face experiences a consumer would have.
New Ways to Search
As our digital world becomes more integrated into daily life, the devices we use have become extensions of ourselves.
With the rise of personal assistants, like Alexa, customers are searching in a whole new way and optimizing for these search terms is paramount for certain businesses.
In addition to personal assistance, many customers consume information via images and video. Optimizing media on your website helps to diversify your rankings in other areas.
Chat bots are also used by companies to keep customers on their site longer. They can also be used on social media platforms to encourage consumers to visit your website.
These chat bots allow customers to ask questions and get answers in real time via AI. This technology can be used to quickly send customers to pages with more information, product landing pages, and more.
It’s a new way of search that is mobile friendly and bridges multiple platforms.
How to Start a Technical SEO Strategy
There are various crawling tools you can use to check the technical health of your website, such as Screaming Frog SEO Spider.
These tools will collect page meta data, any crawl errors, and can help you determine a better URL structure.
Make sure you set up Google Analytics and domain properties in Search Console — as well as other similar platforms like Bing Webmaster Tools and any other third-party tools that make sense for your brand, its audience, and the region(s) it operates — so you can monitor your site’s speed and submit an XML sitemap used by Google crawlers.
The best way to optimize your website is to work with a professional marketing agency that specializes in technical and strategic Search Engine Optimization.