How to Collect Customer Feedback Online
Telling consumers the company cares about them or the experience they had is one thing, it’s something else entirely to show customers they matter. Creating a customer experience (CX) that promotes a...
The Guide to YouTube Pre-Roll Advertising
YouTube pre-roll advertising is an impactful — yet underutilized, form of digital advertising. And even though some consumers may think of it as a thorn in their side, a tailored pre-roll strategy...
How to Choose the Right Font for Your Brand
Creating and establishing a brand identity is essential to creating a memorable brand. And a lot of pressure. A brand identity comes together with a logo design, business cards, messaging, and colors...
What is Online Reputation Management & Why Does it Matter
Business owners and brand managers work hard to ensure customer satisfaction is met with every transaction — whether it’s catering for a party, servicing a vehicle, or a kitchen renovation. But even...
How Companies with the Best Parental Leave Policies Help Parents
An advertising agency, a parental leave policy, and working parents sounds like the opening line of a joke. Except, it isn’t a joke. It’s a true story of how a progressive policy...
5 Reasons Why TikTok Could Benefit Your Business
Believe it or not, social media has become one of the most important forms of marketing for businesses. Now, more than ever, consumers are engaging with social media networks to connect with...
Elevation Ten Thousand Takes Home 14 ADDY Awards at 2022 Capital Region American Advertising Awards
Award Season is officially underway, and I’m not just talking about the Academy Awards. The Capital Region Advertising Federation (CRAF) hosted its annual award show – the Capital Region American Advertising Awards...
5 Content Marketing Strategy & Consumption Tips
Videos, podcasts, and the written word are all forms of content, which takes time and a tailored content strategy to bring it to life. Once the content is posted on the brand’s...
Differences in Programmatic vs. Display Advertising
Digital marketing constantly evolves based on new technologies, data insights, and ideologies. The industry changes quickly, making it all too easy for those without experience in the field to misunderstand or misuse...
Writing an ‘About Us’ Page for Your Website That Stands Out
Customers invest in companies they can trust and relate to. To build credibility with prospective clients, a business must be able to establish itself as an authority in the industry — and...