Adding More Context to Your Social Content

August 27, 2019 / Social Media

When key players at Facebook and other social media platforms decided to restructure the algorithm and News Feed preferences, organic posts suffered a decline in interaction. This could make businesses feel like...

Lack of Local News Hurting Facebook’s News Service ‘Today In’

April 9, 2019 / Social Media

Facebook launched what it thought would be an innovative news service late in 2018, but it’s not going as planned. The news service, called Today In, is meant to provide users with...

Business Page Roles Becoming More Transparent on Facebook

March 18, 2019 / Social Media

Social media is a world that’s always changing. And for brands, if you’re not staying up-to-date on social trends and marketing news, it’s easy to fall behind. In the past year Facebook...

The Elimination of Third-Party Data by Facebook

March 30, 2018 / Social Media

What the Update Means for Advertisers & Users Social media specialists who work with local business and constantly preach about the usefulness of Facebook’s third-party data — like myself — who have...

How to Completely Optimize Your Google My Business Listing

November 19, 2017 / Search Engine Optimization, Social Media

This article was also published on Search Engine Journal on Oct. 12, 2017   To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating...

6 Things Marketers Need to Know About Snapchat Spectacles

September 21, 2017 / Social Media

This article was also published on Search Engine Journal on Aug. 11, 2017. It’s a constant challenge for even the most popular social media platforms to remain relevant and not lose their...