8 Ways Businesses Should Use Social Media During a Crisis Like the COVID-19 Pandemic
Social distancing has become our new normal. Instead of our regular physical contact with friends, family, and the community, people are interacting more frequently on social media. We don’t have much of...
Introducing Facebook News
It seems like only yesterday when we were discussing Today In, an attempt from Facebook to provide its users with credible news from local sources. Now the social media giant is testing...
How Brands Can Defeat Internet Trolls with Style & Grace
In the modern era of social media, everyone seems to have an opinion they are dying to share. And how are they sharing those opinions? By posting and commenting on social media,...
Adding More Context to Your Social Content
When key players at Facebook and other social media platforms decided to restructure the algorithm and News Feed preferences, organic posts suffered a decline in interaction. This could make businesses feel like...
Lack of Local News Hurting Facebook’s News Service ‘Today In’
Facebook launched what it thought would be an innovative news service late in 2018, but it’s not going as planned. The news service, called Today In, is meant to provide users with...
Business Page Roles Becoming More Transparent on Facebook
Social media is a world that’s always changing. And for brands, if you’re not staying up-to-date on social trends and marketing news, it’s easy to fall behind. In the past year Facebook...
The Elimination of Third-Party Data by Facebook
What the Update Means for Advertisers & Users Social media specialists who work with local business and constantly preach about the usefulness of Facebook’s third-party data — like myself — who have...
How to Completely Optimize Your Google My Business Listing
This article was also published on Search Engine Journal on Oct. 12, 2017 To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating...
6 Things Marketers Need to Know About Snapchat Spectacles
This article was also published on Search Engine Journal on Aug. 11, 2017. It’s a constant challenge for even the most popular social media platforms to remain relevant and not lose their...