The Elimination of Third-Party Data by Facebook & What it Means Advertisers, Users

March 30, 2018 / Social Media

Social media specialists who work with local business and constantly preach about the usefulness of Facebook’s third-party data — like myself — who have now learned that Facebook plans to stop using...

How to Completely Optimize Your Google My Business Listing

November 19, 2017 / Search Engine Optimization, Social Media

This article was also published on Search Engine Journal on Oct. 12, 2017   To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating...

6 Things Marketers Need to Know About Snapchat Spectacles

September 21, 2017 / Social Media

This article was also published on Search Engine Journal on Aug. 11, 2017. It’s a constant challenge for even the most popular social media platforms to remain relevant and not lose their...