Your Brand Should Be on TikTok — Here’s Why

September 30, 2020 / Advertising, Social Media Blog Archives

If you haven’t heard of TikTok, you may be living under a rock. TikTok, a video-based social media app, has exploded in popularity over the past year because of its highly visual...

Facebook Plans to Block New Political Ads

September 2, 2020 / Advertising, Social Media Blog Archives

The past few years have been a roller coaster of issues and innovations for Facebook. From the data breach in September 2018 to launching Facebook News, its standalone tab in the mobile...

8 Ways Businesses Should Use Social Media During a Crisis Like the COVID-19 Pandemic

April 9, 2020 / Social Media Blog Archives

Social distancing has become our new normal. Instead of our regular physical contact with friends, family, and the community, people are interacting more frequently on social media. We don’t have much of...

Introducing Facebook News

February 8, 2020 / Social Media Blog Archives

It seems like only yesterday when we were discussing Today In, an attempt from Facebook to provide its users with credible news from local sources. Now the social media giant is testing...

How Brands Can Defeat Internet Trolls with Style & Grace

September 23, 2019 / Social Media Blog Archives

In the modern era of social media, everyone seems to have an opinion they are dying to share. And how are they sharing those opinions? By posting and commenting on social media,...

Adding More Context to Your Social Content

August 27, 2019 / Social Media Blog Archives

When key players at Facebook and other social media platforms decided to restructure the algorithm and News Feed preferences, organic posts suffered a decline in interaction. This could make businesses feel like...

Lack of Local News Hurting Facebook’s News Service ‘Today In’

April 9, 2019 / Social Media Blog Archives

Facebook launched what it thought would be an innovative news service late in 2018, but it’s not going as planned. The news service, called Today In, is meant to provide users with...

Business Page Roles Becoming More Transparent on Facebook

March 18, 2019 / Social Media Blog Archives

Social media is a world that’s always changing. And for brands, if you’re not staying up-to-date on social trends and marketing news, it’s easy to fall behind. In the past year Facebook...

The Elimination of Third-Party Data by Facebook

March 30, 2018 / Social Media Blog Archives

What the Update Means for Advertisers & Users Social media specialists who work with local business and constantly preach about the usefulness of Facebook’s third-party data — like myself — who have...

How to Completely Optimize Your Google My Business Listing

November 19, 2017 / Search Engine Optimization, Social Media Blog Archives

This article was also published on Search Engine Journal on Oct. 12, 2017   To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating...