Faces on Beekman Street Case Study

The New Face of Faces

Elevation Ten Thousand prides itself on taking brands to new heights, no matter where those brands may currently be.

We know where they want to go.

Faces on Beekman Street was a brand-new business opening in the beautiful Arts District of Saratoga Springs, New York when its owner and operator connected with the Elevation Ten Thousand team. She had a plethora of experience in the health-and-beauty industry, a brand name, concept, and powerful vision, but was unsure of just how to fulfill it and connect the dots.

Elevation Ten Thousand helped get her there.

Starting the Branding Process

From the beginning, our team used the brand name and vision created by the business owner and worked with her to generate the next step: the best way to visually personify the brand and what it stands for in a simple yet appealing way. The result was the current Faces on Beekman Street logo.

Our creative team was able to come up with a variety of concepts based on client collaboration before walking through each of them with her and finally landing on what she thought was the best representation of her and her brand.

Apparel, Photography, and Everything in Between

We then took that logo and put it everywhere ineeded to be: on the large, glass storefront window of her business, as well as on the main entrance door, on her business cards, and, eventually, even on her in-house jackets that she wears while serving clients in her intimate boutique. Our photography team also conducted a  photo shoot of the Faces on Beekman Street establishment, as well as real-life customer interactions and other valuable images that serve as digital assets for the brand to be used on its website, social media channels, and so much more.

"Great team! Sit down and tell them what you think you sit back and watch these marketing gurus get to work! I have an amazing new logo and door design that wasn’t what I envisioned but, it was what grew and developed as we went through the process."

Crystal Cobert, Owner, Faces on Beekman Street

Branding & Design