Social Media Strategist

Location:
Latham, New York
Job Type
Full-Time

We are looking for a Social Media Strategist to join our rapidly developing full-service media and marketing team. Spawned from our highly successful parent company in the home services sector, Elevation Ten Thousand is looking for the best and brightest to take this media, marketing, and management group to the next level.

We require a strategic and data-driven leader who understands the world of branding with strategic thinking abilities and possess skilled communication methods who has a proven track record managing and growing social channels, as well as teams. This role requires a detailed understanding of publishing tools, analytics tools, and social marketing technology along with all native platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, and more). You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals such as audience growth, engagement, acquisition, reach, and maintenance as well as develop the strategy for client’s paid social promotion and be responsible for setting up, optimizing and reporting on social campaigns. An in-depth knowledge of brands and culture is a must but also the ability to spot trends across different fields and apply them to this specific area.

Responsibilities

  • Conceive, implement and measure social marketing campaigns on a daily basis across all relevant channels
  • Develop tactics, plans, partnerships, tools that help achieve the business goals
  • Maintain relationships with external and internal teams to brief and manage original content for distribution
  • Lead all communication on priorities and best practices
  • Manage paid promotional efforts through social media
  • Launch, grow and manage channels where relevant ensuring milestones are set and met
  • Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe and on brand
  • Manage daily social communication such as consumer responses, sentiment analysis and inquiries
  • Work on strategic partnership opportunities with Twitter, Instagram, LinkedIn, Facebook, YouTube, etc. to deliver business goals as well as create new innovations
  • Researches target audience interests/activities on social media to develop targeting strategy
  • Develops ads (as appropriate) and consults with agency partners when content for promotion is developed by a third party
  • Develops campaign structure and sets-up campaigns within social platforms
  • Compiles data across several social media platforms and create weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development
  • Diligently and flawlessly executes on assigned area of project
  • Stays abreast of changes and new opportunities in the social media space and proactively communicate key updates to the larger team
  • Identify and implement optimizations
  • Provides ongoing feedback, evaluation, and progress reports of campaign performance and activity
  • Report on client campaigns and augment based on analysis to ensure the most effective approach
  • Lead and develop the Social Media team

Knowledge

  • Has solid knowledge of the brands, category, channels, and processes
  • Deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Instagram, YouTube, etc.
  • Maintains an understanding of new and evolving product offerings
  • Monitors the latest trends in social media, including advertising formats, channels, and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
  • Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
  • Understanding of analytics tools (such as Google Analytics)
  • Understanding of bid management tools
  • Familiarity with financial terminology and how it relates to the overall agency process
  • Understands how the agency works and how jobs flow through the agency

Agency – Client Relationship

  • Day to day point of contact for the assigned client and agency partners as it pertains to paid and organic social campaign management
  • Ability to translate and communicate campaign success to clients
  • In-person interaction and presentations with assigned brand team members
  • Manages client-facing deliverables and communications specs, program details, and deadlines
  • Participates in client status meetings and provides timely follow-ups
  • Ability to clearly communicate both orally and in writing

Requirements

  • Minimum 5 years of social media management, publishing, editorial content creation and distribution required (brand or agency)
  • Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms
  • Extremely passionate and knowledgeable about marketing, branding, and social platform growth
  • Excellent communication, collaboration, and planning skills with meticulous attention to detail
  • Proven experience in developing and executing successful paid and organic social marketing strategies that are native to individual channels and demonstrate tangible ROI
  • Expert understanding of how brands should participate in social media in an authentic way
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social culture, and how to credibly and sensitively work within it whilst maintaining brand integrity
  • Exhibits Integrity, Trust, and Self Development
  • Adherence to agency procedures
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
  • Ability to work in a collaborative environment, multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)
  • Ability to take initial direction, then transition to a more independent work style
  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
  • A passion for working in a fast-paced environment with a high level of teamwork
  • Deep ability to collect, analyze and use social data to affect change

Apply

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