Paid Search (PPC) Strategist

Location:
Latham, NY
Job Type:
Full-time

Our full-service media and marketing agency is seeking a Paid Search Strategist to work with its team of marketing professionals and lead on all online paid marketing. Spawned from our highly successful parent company in the home services sector, Elevation Ten Thousand is looking for the best and brightest to take this media, marketing, and management group to the next level.

Qualifications

  • Three to five years experience in managing and measuring all aspects of Paid Search environment including search, display, and video
  • Proficient in Google Adwords, Google Analytics, Bing Ads, YouTube, & other Paid Search Platforms
  • Experience using bid management platforms to help optimize campaigns
  • Ability to communicate directly with clients, both verbally and in writing
  • Strong analytical background
  • Ability to see assigned tasks through to completion with strong attention to detail
  • Independent, confident, and accountable
  • Able to understand and implement effective time management
  • Has a strong desire to learn and add value to the team
  • Strives to find a solution by challenging problems head-on
  • Solid understanding of online environment and trends

Responsibilities

  • Manage and measure all aspects of Paid Search environment including search, display, video across multiple accounts
  • Update and monitor daily budgets
  • Assist with monitoring program against goals, as directed by supervisor/director
  • Assist in creating insertion orders, keyword analysis, and creative development, as directed by supervisor/director
  • Write ad and landing page copy to drive high conversion rates and click through rate.
  • Setting up analytics and conversion tracking to ensure proper measurement of results
  • Create daily, weekly, monthly, and annual reports as needed
  • Assist in the development of new campaign assets
  • Perform all stages of QA testing
  • Collaborating with other departments to ensure cohesiveness of online advertising with other marketing efforts

Platform experience (ranked from most important):

  • Google AdWords
  • Google Analytics
  • Bing Ads
  • YouTube
  • Programmatic platforms
  • Experience in other advertising and analytics platforms helpful

Apply

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