5 Reasons Why Your Keyword Rankings Dropped

July 21, 2022 / Content Strategy, Search Engine Optimization

As the landscape for search engine optimization (more commonly referred to as SEO) continues to change, it’s possible to see organic traffic come and go. A fluctuation or decrease in performance can...

How to Optimize Web Content for Voice Search

June 17, 2022 / Search Engine Optimization

Search engine optimization (SEO) has typically relied — almost exclusively, on refined website copy that corresponded to the words or terms people used in their search query. This strategy is still an...

How to Write Content for SEO That Gets Results

December 16, 2021 / Search Engine Optimization

The performance of a website can be tied to the quality of the content. The most competitive websites produce content that is optimized for search engines (SEO). Creating content with SEO in...

How to Create Basic Buyer Personas

October 29, 2021 / Search Engine Optimization

The ability to gain more insight into what customers are thinking is often what business owners want most. Learning the characteristics of your customers can help develop a much more effective digital...

SEO Strategy for the Pest Control Industry in 2021

April 14, 2021 / Search Engine Optimization

Pest control companies are in a unique position to leverage some of the best features of organic search, including local SEO, while using compelling and informative content to reach their customers. Prioritizing...

Search Quality Guidelines: How Google’s Raters Review Your Site

March 2, 2021 / Search Engine Optimization

As the world’s leading search engine, the engineers at Google know that, as the needs of its users shift, so should Google’s ranking algorithm. It’s important for Google to be able to...

Google My Business: How to Use The ‘Located In’ Feature Effectively

February 22, 2021 / Search Engine Optimization

Google My Business released the “Located In” feature in 2018, which allowed businesses like stores within a shopping center or mall, to be displayed as such in Google Search. Making it even...

How to Build an SEO Strategy for E-commerce Websites in 2021

December 9, 2020 / Search Engine Optimization

While paid search campaigns can drive the most short-term ROI for an e-commerce site, many online shops overlook the importance of search engines to help achieve long-term marketing success, too. And, with...

FAQ Schema Markup: Leveraging Rich Search Results to Improve SEO

October 19, 2020 / Search Engine Optimization

In May 2019, Google announced support for both FAQ and how-to schema markup in search as rich results. This was a game-changer for search marketers, as it offered new opportunities for content to...

SEO Checklist for Creating a Coronavirus Marketing Strategy

April 28, 2020 / Search Engine Optimization

During these unprecedented times, many businesses are struggling with how to effectively communicate with their customers while operating during the coronavirus (COVID-19) crisis.   Businesses need to act now to maintain brand...