Measuring SEO Success with Metrics and Key Performance Indicators (KPIs)
Search engine optimization (SEO) is an essential component of any digital marketing strategy, but successful SEO is about more than just optimizing your website for treatment by search engines. It’s also about...
Mobile-First Indexing: What You Need to Know
Mobile devices have become an integral part of our lives, and this transformation has had a significant impact on how websites are ranked and indexed by search engines. Mobile-first indexing is a...
Google Algorithm Updates: Staying Ahead in the SEO Game
Staying ahead in the SEO game requires vigilance, adaptability, and a commitment to providing a high-quality web experience for your audience. Google’s algorithm updates are inevitable, and to succeed in the world...
SEO Strategies for E-commerce Websites: Boosting Online Sales
In the ever-evolving world of e-commerce, standing out from the competition and driving online sales are constant challenges. One of the most effective ways to achieve both is through Search Engine Optimization...
5 Ways to Optimize Your Website for Local Search in 2023
In a world where nearly everyone walks around with a smartphone in their hand or pocket, it’s essential for businesses with a physical location to spend time orienting their digital marketing strategy...
The Top SEO Trends for 2023
One thing we know for certain about the digital marketing landscape is that nothing ever stays the same. It’s critical for businesses to stay current on trends in search engine optimization (SEO)....
Google Update 2022: What the Helpful Content Update Means for SEO
Search engines, like Google, have been known to periodically make algorithm updates, some of which may feel like white noise unless you’re in the marketing industry. But the latest update — known...
The Importance of Long-Tail Keywords
Long-tail keywords are an excellent way to connect with your brand’s audience members. But if you don’t know what long-tail keywords are in the context of search engine optimization (SEO), then it...
How Long Does It Take for SEO Changes to Take Effect?
A question we are commonly asked is how long it takes for SEO changes to take effect. We understand why business owners and brand managers want to know, it’s a hot button...
SEO for PDFs & How to Optimize PDF Files
Did you know Google can crawl, index, and even rank PDFs? If you answered “no,” then this piece is for you. Or perhaps you still believe the myth that PDFs are impenetrable...