FAQ Schema Markup: Leveraging Rich Search Results to Improve SEO

October 19, 2020 / Search Engine Optimization

In May 2019, Google announced support for both FAQ and how-to schema markup in search as rich results. This was a game-changer for search marketers, as it offered new opportunities for content to...

SEO Checklist for Creating a Coronavirus Marketing Strategy

April 28, 2020 / Search Engine Optimization

During these unprecedented times, many businesses are struggling with how to effectively communicate with their customers while operating during the coronavirus (COVID-19) crisis.   Businesses need to act now to maintain brand...

Google Testing Another Change to its SERPS: The Removal of URLs in Organic Search

November 25, 2019 / Search Engine Optimization

It looks like Google is currently testing a new and fairly significant change to its Search Engines Results Pages (SERPs), although there was no official announcement yet: it is no longer showing...

Adding Quality Backlinks for Better SEO: Start with a Strategy

September 4, 2019 / Search Engine Optimization

Brands are constantly looking for a better way to increase their organic rankings through Search Engine Optimization and other ethical practices. One underutilized aspect of SEO and digital marketing is a website’s...

Top 5 Long Tail Keyword Results to Make us Laugh

August 20, 2019 / Search Engine Optimization

Diving into analytics is one of my favorite tasks in Search Engine Optimization. I love sifting through data points and being able to tell a story based on the trends. These trends...

What Business Owners Should Know About Google Questions & Answers

August 13, 2019 / Digital Marketing Blog Archives, Search Engine Optimization

Google rolled out a useful feature over the last couple years that coincides with Google Maps and Google My Business listings. Unlike Google+, this one is worth paying attention to, especially if...

Neural Matching Algorithm Updates Further Improving Google Capabilities & SEO Practices

May 14, 2019 / Search Engine Optimization

Search — like humans — will never stop evolving. It’s come such a long way already, and there’s no stopping now — or anytime soon. One of the latest “big developments” as...

Technical SEO Tips for Websites in 2019

May 6, 2019 / Search Engine Optimization

The world of SEO is ever-changing. And many business owners get lost in the “shop talk” of the industry. When you throw in seemingly overwhelming technical website terms, important concepts get lost...

Latest Changes to Google My Business Further Aid SABs, Improve Overall Search Experience

November 16, 2018 / Search Engine Optimization

Google My Business (GMB) has always been incredibly important for SEO, especially at the local level. Continuously making improvements and introducing additional features to improve the user experience and overall usefulness and...

How to Increase Website Leads Without Paying for Advertising

June 1, 2018 / Digital Marketing Blog Archives, Paid Search, Search Engine Optimization, Web Design Blog Archives

Whether you own, manage, or are otherwise responsible for any business’s well-being, generally, there’s one phrase we’ve all found ourselves saying many times over: “I need more leads.” Typically, what follows is...