Google My Business: How to Use The ‘Located In’ Feature Effectively

February 22, 2021 / Search Engine Optimization

Google My Business released the “Located In” feature in 2018, which allowed businesses like stores within a shopping center or mall, to be displayed as such in Google Search. Making it even...

How to Build an SEO Strategy for E-commerce Websites in 2021

December 9, 2020 / Search Engine Optimization

While paid search campaigns can drive the most short-term ROI for an e-commerce site, many online shops overlook the importance of search engines to help achieve long-term marketing success, too. And, with...

FAQ Schema Markup: Leveraging Rich Search Results to Improve SEO

October 19, 2020 / Search Engine Optimization

In May 2019, Google announced support for both FAQ and how-to schema markup in search as rich results. This was a game-changer for search marketers, as it offered new opportunities for content to...

SEO Checklist for Creating a Coronavirus Marketing Strategy

April 28, 2020 / Search Engine Optimization

During these unprecedented times, many businesses are struggling with how to effectively communicate with their customers while operating during the coronavirus (COVID-19) crisis.   Businesses need to act now to maintain brand...

Google Testing Another Change to its SERPS: The Removal of URLs in Organic Search

November 25, 2019 / Search Engine Optimization

It looks like Google is currently testing a new and fairly significant change to its Search Engines Results Pages (SERPs), although there was no official announcement yet: it is no longer showing...

Adding Quality Backlinks for Better SEO: Start with a Strategy

September 4, 2019 / Search Engine Optimization

Brands are constantly looking for a better way to increase their organic rankings through Search Engine Optimization and other ethical practices. One underutilized aspect of SEO and digital marketing is a website’s...

Top 5 Long Tail Keyword Results to Make us Laugh

August 20, 2019 / Search Engine Optimization

Diving into analytics is one of my favorite tasks in Search Engine Optimization. I love sifting through data points and being able to tell a story based on the trends. These trends...

What Business Owners Should Know About Google Questions & Answers

August 13, 2019 / Digital Marketing Blog Archives, Search Engine Optimization

Google rolled out a useful feature over the last couple years that coincides with Google Maps and Google My Business listings. Unlike Google+, this one is worth paying attention to, especially if...

Neural Matching Algorithm Updates Further Improving Google Capabilities & SEO Practices

May 14, 2019 / Search Engine Optimization

Search — like humans — will never stop evolving. It’s come such a long way already, and there’s no stopping now — or anytime soon. One of the latest “big developments” as...

Technical SEO Tips for Websites in 2019

May 6, 2019 / Search Engine Optimization

The world of SEO is ever-changing. And many business owners get lost in the “shop talk” of the industry. When you throw in seemingly overwhelming technical website terms, important concepts get lost...