Questions to Ask Before Building a Paid Media Campaign
Paid media offers businesses a bevy of opportunities to segment, target, and sell to their key audiences. But with all this opportunity, finding the right combination of media, messaging, and targeting can...
Google Update Aims to Improve Video Search Results
As time and technology progress, people are consuming content and information in ways they never have before. And they’re doing it in an overabundance of ways. So, naturally, Google — the world’s...
5 Key Factors to a Successful Marketing Campaign
Having brought on dozens of new clients throughout my years as a marketer, I’ve heard my fair share of their reasons why they were making the switch away from their existing agency...
Google Local Services Ads & Why They Matter to Paid Search
In May 2018, Google officially rolled out Local Services ads in select cities across the country. Local Services ads are a combination of the traditional organic Google Maps results and a Call-Only...
How to Increase Website Leads Without Paying for Advertising
Whether you own, manage, or are otherwise responsible for any business’s well-being, generally, there’s one phrase we’ve all found ourselves saying many times over: “I need more leads.” Typically, what follows is...
What is PPC Advertising & How Can It Help Your Business?
If you work in the world of digital marketing and you don’t already know the answer, it’s pretty likely you’ve found yourself asking, “What is pay-per-click advertising?” Whether you’re new or old...