The Impact of Color Psychology in Branding
It may seem frivolous, but color plays a significant role in shaping consumers’ perceptions and emotions about a brand. Different colors evoke specific psychological responses, and this understanding is crucial for effective...
Leveraging Apparel as a Marketing Tool for Brand Awareness
Custom clothing items, such as t-shirts, hats, and jackets, often serve as effective marketing tools to extend the reach of a brand. Let’s take a look at the reasoning behind the success...
How to Choose the Right Font for Your Brand
Creating and establishing a brand identity is essential to creating a memorable brand. And a lot of pressure. A brand identity comes together with a logo design, business cards, messaging, and colors...
Celebrating Company Milestones
Have a business anniversary coming up? Whether it’s the second or 20th anniversary celebration, we’ll help you take advantage of the milestone. Each milestone is deserving of a celebration, especially when we...
5 Easy Steps for Giving Feedback to Designers
If you’ve ever worked with a designer, you know the scenario. Your designer is enthusiastically presenting their work, but it’s missing the mark. And now you’re searching for the right way to...
Tips to Create the Best Brand Logo
It takes about 10 seconds for people to form a first impression of a logo, but they won’t recognize it until they have seen it at least 5 to 7 times. That means...
The Importance of Design in your Marketing Campaign
One of the major challenges in an agency is working with clients to help them understand the potential impact of all aspects of a campaign: strong copywriting, great keywords and ad placement,...