3 Tips for Creating a Crisis Marketing Comeback Plan
The majority of us are looking forward to the day when we can eat at a restaurant, hug our friends and family, attend a concert, and just run to the grocery store...
6 Digital Advertising Tips to Use During a Crisis
When life throws your business a pandemic… Don’t panic. Instead, stay positive and get prepared. There are a number of effective ways a brand can remain on the offense — without being...
What COPPA Means for YouTube’s Rules on Kids Content
As most everyday web users know by now, YouTube has rolled out a new system designed to mark specific content targeted at kids, as such. But before understanding the new rules YouTube...
What Business Owners Should Know About Google Questions & Answers
Google rolled out a useful feature over the last couple years that coincides with Google Maps and Google My Business listings. Unlike Google+, this one is worth paying attention to, especially if...
Google Search Console Domain Properties: What They Are & What They Mean for SEO
Finally, Google is putting all versions of a website’s domain property in one place in Google Search Console with a new feature its testing called Domain Properties. This feature will allow webmasters...
Reddit Adds CPC Digital Advertising to Its Social Platform
Social news aggregation website Reddit officially announced that it would be adding cost-per-click (CPC) ads to its advertising platform. This announcement is significant, especially for those who monitor digital advertising trends. Previously,...
How to Increase Website Leads Without Paying for Advertising
Whether you own, manage, or are otherwise responsible for any business’s well-being, generally, there’s one phrase we’ve all found ourselves saying many times over: “I need more leads.” Typically, what follows is...
What is PPC Advertising & How Can It Help Your Business?
If you work in the world of digital marketing and you don’t already know the answer, it’s pretty likely you’ve found yourself asking, “What is pay-per-click advertising?” Whether you’re new or old...